TechHut's audience doesn't skip sponsor segments -- they click through. Our viewers are hands-on builders actively looking for tools, hardware, and services that solve real problems. When we feature a product, it's because we believe it genuinely fits their workflow.
Linode's partnership with TechHut Media for the last 2 years has been a winning part of our marketing strategy. We naturally fit in with the kind of technology his audience is interested in, and Brandon regularly comes forward with great ideas for both integrated and dedicated placements that feature our brand in exciting new ways.
TechHut is one of the few channels we sponsor that feels more like an extension of our marketing efforts and messaging rather than just a simple sponsored mention for hire.
-- Andrew Stebbins, Linode by Akamai
The Reach
TechHut pulls over 500,000 views and 40,000+ watch hours every month across 275,000+ subscribers. The channel consistently ranks among the top Linux and self-hosting creators on YouTube. For real-time and historical data, see SocialBlade.
The Audience
Our viewers aren't casual scrollers. They're tech-savvy adults who build homelabs, self-host their own services, and make purchasing decisions for real infrastructure. Over 70% are 25 or older, with the largest segment being 25-34 year olds. These are people who ship -- they buy hardware, spin up servers, and deploy the tools we cover.
The audience is global but heavily weighted toward the US, which accounts for over 27% of views and 30% of watch hours. Canada, the UK, Germany, and India round out the top five.
What We Offer
Sponsor Segments
The most common format. A 15-90 second integration within the first few minutes of a video. Pricing is based on duration, placement, and length of agreement. Typical rate is $15 CPM for 30 days, or a flat rate depending on the scope.
Example: UGREEN
Dedicated Videos
A full walkthrough or demonstration of your product or service. We don't do "sponsored reviews" where opinions are dictated - we always maintain editorial honesty and reserve the right to voice criticism or decline a deal if the product doesn't meet our standards.
Example: Twingate
Placements
Description links, pinned comments, on-screen graphics, product integrations, background placements, or end-of-video mentions. A flexible option that can be tailored to your goals.
Example: Acemagic
These are general categories. If you have a specific need, reach out with a proposal.
What We Look For
We're selective about who we partner with. The most important party in any agreement is the viewer.
- Linux and open-source friendly. A Linux version of any software is strongly preferred. Open source is a plus but not required.
- Transparent data practices. If your privacy policy has unusual wording or involves sharing customer data with third parties, we'll likely decline.
- Real value for our audience. If there isn't a clear benefit to the viewer, there's no deal.